Experience Insights Glossary

The Experience Insights includes the following metrics and terms:

Metric/Term Name	Description	Formula
Add to Cart Rate	The total number of Add to Carts over the total number of views.	Total number of Add to Carts / Total Views.
Average order value	The value of Sales over the number of Orders (see Outlier below)	Total Sales Value / Total Number of Orders
Campaign Items	The sum of all the items per (campaign, strategyid)
Campaign Orders	Total number of orders per (campaign, strategyid)
Campaign Sales	The sum of all the attributable sales for (campaign, strategyid)
Conversion rate	The number of visits with purchase over the total number of visits.	Visits-with-Purchase / Visits
Fraction of visits	Percentage of Recs, No Recs, and Bounce.
Impressions	Impressions Sum of page_areas per (campaign, strategyid)
Placement Clicks	Clicks on products in recommendation placements.
Placement Views	View of products in recommendation placements.
Revenue per visit	The value of Sales over the number of Visits (see Outlier below)	Sales / Visits
Total visits	A user's events split by gaps of no activity for more than 30 minutes. This is a better entity than Session because it is not device specific: a visit can cross devices.
Units per order	The number of units per order.
View Conversion Rate	The number of orders over the total number of views.	Total Orders / Total Views
Visit Count	Total number of visits.
View Revenue Per Visit	The number of Sales over the total number of views.	Total Sales / Total Views
Visit with no purchases	A visit that does not include a Purchase event.
Visit with purchases	A visit that includes a Purchase event.